SEO or Search Engine Optimisation consists in giving your site appreciation and popularity from the major search engines. The latter classify websites and their pages according to numerous criteria and parameters and they all have their own crawling and indexing systems.

Nevertheless, they share in common many features such as the analysis of internet sites' content, the density of the web spined around sites and that web's quality and relevance. The latter criteria, more qualitative, is what Google refers to as its « PageRank » system (official link).

But SEO is also governed by user's requests as per the words used when searching for websites and webpages. Thus, it is crucial to identify the syntax and key words that are used the most by search engine users and tailor SEO strategies accordingly.


1- Analysis of your website's current positioning and agreements on your objectives;

2- Identification of the most relevant keywords and syntaxes to be optimised;

3- Optimisation of HTML and other programming codes as well as content enhancement;

4- Manual subscription to all major search engines;

5- Manual subscription to relevant internet repertories;

6- Partnerships with different targeted websites;

7- Constant follow-up and adjustments to website content;

We also recommend an on-line marketing campaign to boost the number of visits to your site (see Web Marketing).